About Us

Vito Iaia

Vito has spent his entire 25 year career as a leader at the forefront of the live entertainment industry. Vito started his career in live entertainment as an executive for Live Nation/Ticketmaster where he spent nearly a decade, ultimately leading all artist-facing and concert touring teams globally. He also simultaneously served as President and CEO of Ticketweb during that time. Vito is also credited with leading the adoption and evangelization of dynamic pricing for the live entertainment industry.

Vito later built the largest non-traditional live entertainment touring entity in the nation for MCN company Fullscreen (Fullscreen Live). Fullscreen Live toured over 150 distinct creators, podcasters, and influencers and executed over 1000 shows all over the globe. After Fullscreen was acquired by AT&T, Vito and Adam started X1 Entertainment, which has quickly become the fastest growing non-traditional live entertainment company in the country. Vito later ran all business operations for the Washington Nationals baseball team.

Vito has been named to the “Top 10 Live Entertainment Executives in the World under 35” list by IQ Magazine, and has spoken both in front of the Senate, and on CNBC as an expert on the live entertainment industry. Vito spends as much of his free time as possible with his twin sons, Nico and Alex.

 
 

Adam Greene

With over a decade of experience in the entertainment industry, Adam’s career has been focused around event logistics, talent management, and digital marketing. Born and raised in Los Angeles, Adam started his career with an internship with the Los Angeles Dodgers. After graduating from the University of Arizona in 2011, he moved back to Los Angeles where he came up in the industry as an Assistant for a high profile Talent Manager. After nearly 3 years managing the careers of some of the top actors and actress’ in Hollywood, Adam pivoted and moved to Live Nation Entertainment, where he spearheaded a digital startup within the organization.

Later on, Adam was Vito’s first hire at Fullscreen to help build the live touring division from the ground up. They quickly cemented themselves as the leader in the non-traditional, digital touring space by executing over 200 events across the globe for over 250 different creators.

Adam has produced over 2,000 events in 6 different countries ranging in size from 150 capacity comedy clubs to a 6,000 person outdoor music festival. After co-founding X1 Entertainment in 2019, Adam has lead the company through multiple and consecutive years of growth.